Lucía García
STRATEGIC DESIGN + MARKETING + INNOVATION
I build cohesive marketing systems that bridge business strategy and visual execution. 8+ years translating strategy into sharp, scalable brand solutions for global companies.
A 30+ slide presentation for international audiences—delivered in 3 days without compromising visual coherence or strategic depth.
Brand Project: Velvet Hour
Reviving mid-century glamour as a modern interior design brand. Live, curated.
Selected Projects
MY WORK
A brand design for a Colombian e-commerce store focused on hand-made products, clothing and home decor.
A poet's mental condition examined through the eyes of doctor Joel Klahr. Proving medical research doesn't have to be boring and can be engaging.
A 3 months consultancy project working with teams leaders from a global consumer goods company focused on fostering innovative ideas through experimentation.
A compilation of visual analytics tailored for various projects within the FMCG and retail industries.
The visual identity for a social movement: "Zona en Marcha." Not just a campaign. A symbol of resistance, hope, and community action.
Shadowplay turned into brand: two hands shape Colombia's national bird for a production studio rooted in craft.
Condor Producciones Logo Design
Presentation design with complex data that's transformed into clear and engaging slides for a 2024 International report.
Pitch-deck: Financial Services
After 2020 restructuring, a global consumer company needed to re-wire their marketing organization to operate as a networked system across Latin America.
A pandemic-pivot campaign for a Mexican tools brand targeting B2C consumers instead of their collapsing B2B market.
Space Illustrations made by exploring different materials and digital finishes.
Ilustrations
Strategy meets
creative vision
I'm a strategic designer specializing in marketing systems and business transformation. With 8+ years working across global brands—including Coca-Cola, Schneider Electric, Enel, Diageo, Mondelēz, and Adidas—I've developed a unique approach that connects design thinking with business strategy.
My work bridges the gap between complex strategy and clear visual communication. I don't just design assets; I build systems that scale, evolve, and drive measurable results.
Business Design Strategist
(Nov 2021 - Present)
Colombia / LATAM - Remote
Senior Designer
(Oct 2017 - June 2021)
Bogotá, Colombia - On-site
ABOUT
EXPERIENCE
Designer
Metrokia SA - Oficial Dealer of KIA in Colombia
(Jun 2016 - Jul 2017)
Bogotá, Colombia - On-site
SKILLS
Marketing Systems Design
Business Strategy
Strategic Design
Data Visualization & Infographics
Branding
Design Thinking
Visual Communication
Creative Strategy
Figma & Adobe Suite
Research
Illustration
Problem Solving
Storytelling
Let's create
something together
I'm always interested in hearing about new projects and opportunities. Feel free to reach out.
lucigarcia22@gmail.com
GET IN TOUCH